GTA 6 Ads in Europe: Barcelona Tram, El Clásico, Berlin and Paris
GTA 6's launch campaign has reached Europe: a GTA VI tram in Barcelona, El Clásico ads, buildings in Berlin and Paris. Everywhere it's been spotted.
GTA 6's marketing has crossed the Atlantic. After Miami, Rockstar's launch campaign is now showing up across Europe: a tram covered in GTA VI art is running through Barcelona, ads were seen at El Clásico, and the game has taken over buildings in Berlin, Paris and Vienna. Here's where GTA 6 ads have been spotted in Europe so far.
Barcelona: a GTA 6 tram
The biggest surprise is in Barcelona. Since November 2, videos have shown a city tram wrapped from top to bottom in GTA VI artwork, with Jason and Lucia, the logo and the November 19 release date. Spanish site Vandal says it "certainly does its job of grabbing attention", and reports that the campaign is running in several Spanish cities.
Neither Rockstar nor the tram operator has said which line it runs on or how long it will stay. If you're in Barcelona and spot it, now you know what it is.
El Clásico and Madrid
GTA 6 also got a prime spot at the biggest match in Spanish football. During FC Barcelona vs Real Madrid on October 25, pitchside LED boards showed the GTA VI logo and "Coming November 19".
In Madrid, the first poster turned up in a shopping mall on October 27, using the familiar Jason and Lucia artwork with the release date.
Germany and Austria
Germany has had one of the biggest pushes so far, according to GamesWirtschaft:
| City | Where |
|---|---|
| Berlin | The Park Inn hotel at Alexanderplatz, plus a giant poster in Wilmersdorf |
| Cologne | Walls and scaffolding near the cathedral and main station |
| Munich | Karlsplatz (Stachus) |
| Leipzig | An installation near the main station |
| Vienna | A billboard by the Naschmarkt, plus GTA-themed hop-on hop-off buses |
Germany also got its first GTA 6 TV ad, at half-time of the Champions League match between Bayern Munich and Atlético Madrid on November 3. MediaMarkt and Saturn stores have GTA displays too. Rockstar hasn't officially confirmed the locations.
Paris: a giant ad on the ring road
In Paris, a huge GTA VI wrap went up in early October on the Les Mercuriales towers at Porte de Bagnolet, visible from the Périphérique ring road. Creative Bloq spotted an interesting change: the guns from the cover art, including Lucia's pistol, have been removed.
The UK and the rest of Europe
In the UK, the campaign has been quieter so far. Pre-order posters appeared in supermarkets in Edinburgh back in September. Fans have also shared sightings of GTA 6 ads in cities such as Warsaw, Stockholm and Budapest, but these come from social media and haven't been verified.
How it compares to Miami
Europe's campaign is still small next to the US. In Miami, Rockstar paid a reported $975,000 for a "Welcome to Vice City" sign on the Miami Heat's arena: see how Miami is becoming Vice City. In the US, GTA 6 TV ads have been on air since October: our TV ads breakdown covers what Rockstar cut from them. With two weeks to go until launch, expect more European cities to join the list.
Sources
Based on 11 videos and articles. Here are the main ones, with credit to their creators.
- ArticleGrand Theft Auto 6: Marketing-Kampagne in Deutschland läuft angameswirtschaft.de
- ArticleGTA 6 ya está en España: el marketing del juego de Rockstar llega a Barcelonavandal.elespanol.com
- ArticleGTA VI invade los tranvías de Barcelona y nadie está preparado para el marketing que vieneque.es
- ArticleGTA 6 se cuela en El Clásicovandal.elespanol.com
- ArticleRockstar llevó GTA VI al Barcelona vs Real Madrid para anunciar su fecha de lanzamientoinfobae.com
Show all 11 sources +Show fewer −
- ArticleGTA 6 llega oficialmente a España: aparecen los primeros anuncios de Rockstar en Madridvandal.elespanol.com
- ArticleGTA 6: Rockstars Marketing erreicht nun auch Deutschlandpcgames.de
- ArticleAfter Miami and Brooklyn, a giant GTA 6 ad is now going up on the Paris ring roadgtaboom.com
- ArticleAre you triggered by the design problem with GTA 6's giant Paris advert?creativebloq.com
- ArticleGTA 6 marketing posters spotted around UK supermarketssportskeeda.com
- ArticleGTA 6 Ads Spotted in 15 Cities Around the World, From Tokyo to Barcelonalibertycity.net
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